Company News, Marketing News

All In The Family for Proactiv

Vanessa Williams and daughter pitch for acne range.

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By: Christine Esposito

Editor-in-Chief

Vanessa Williams, who became a Proactiv spokesperson in 2002, has a new partner to help promote the benefits of the skin care line: her daughter Sasha Fox. The mother-daughter duo will share their personal stories through national TV spots and a digital campaign, encouraging other parents and children to openly discuss acne.   Exclusive videos, photos and information on Vanessa and Sasha's shoot are available on the Proactiv social channels on Facebook, Twitter, Instagram and YouTube....

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